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How to play Finns Golden Tavern
While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.
Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.
During the 2025-26 NBA season, Kalshi made waves by granting an equity stake to two-time league MVP Giannis Antetokounmpo. According to the Wall Street Journal, Sweeney’s representatives approached Novig to express interest as a potential investor. Eventually, the company granted her an undisclosed amount in equity. The increased role of celebrity endorsements in the space is a trend that will likely receive closer observation in the coming months.
What is Finns Golden Tavern?
Evolution subsequently sued Black Cube and has sought to hold Playtech accountable in the related defamation case.
This week, Spectrum Gaming released its Evolution-commissioned report, and Playtech has highlighted a number of claims from Black Cube’s investigation that have been corroborated in the report.
When asked his view on what will happen next, Weizer declined to comment, saying: “It’s very interesting. But as I’m sure you can understand, we are not going to answer any questions on litigation.
About Finns Golden Tavern
Veikkaus, Finland’s state-owned gambling operator, has continued to restructure its internal organisation in preparation for the country’s newly liberalised gambling market, which will open on 1 July 2027.
The reshuffle aims to strengthen the company’s competitive capabilities amid evolving market conditions.
The latest round of changes, announced on Wednesday, includes 15 existing roles being terminating, and 17 new positions established. These will impact several of its units, including the Data & AI department, two business units and finance teams.
